About Us

mConsult is the strategic marketing consultancy division of GroupM and work with brands on

  • Market planning
  • Market opportunity assessment
  • Market and Consumer segmentation
  • Go-to-market strategy
  • Launch and distribution planning
  • Market expansion planning
  • Pricing strategies
  • Business Plans
  • Investment impact measurements

Our strategies are based on:

  • Scientific Approach: We use proprietary tools and frameworks for scientific planning.
  • Consumer Insights: We use consumer insights from cross categories consumer surveys to work on consumer and market segmentation.
  • Cross Category Learnings: GroupM has an experience of working across categories. mConsult leverages cross category insights to do brand planning.
  • ROI oriented solutions: Our plans and strategies are outcome based to provide target oriented strategies.
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