mConsult is the strategic marketing consultancy division of GroupM and work with brands on
- Market planning
- Market opportunity assessment
- Market and Consumer segmentation
- Go-to-market strategy
- Launch and distribution planning
- Market expansion planning
- Pricing strategies
- Business Plans
- Investment impact measurements
Our strategies are based on:
- Scientific Approach: We use proprietary tools and frameworks for scientific planning.
- Consumer Insights: We use consumer insights from cross categories consumer surveys to work on consumer and market segmentation.
- Cross Category Learnings: GroupM has an experience of working across categories. mConsult leverages cross category insights to do brand planning.
- ROI oriented solutions: Our plans and strategies are outcome based to provide target oriented strategies.