- Campaign watch
The only in-campaign evaluation process in the market which give brands weekly updates on Campaign Awareness and Purchase Intent for brands. It enables course corrections during the campaign by measuring 360 degree impact of campaign through weekly consumer surveys, social media tracking and PR tracking. It identifies most responsive consumer segments across metro and non-metro markets. The syndicated study across multiple categories makes it cost effective for brands.
- Sports Events Report We conduct Brand Effectiveness Studies across sports leagues in India to understand the return on investments of the sponsorship spends by brands on these events leagues.
Our 360ᴼ approach comprises:
- Consumer surveys
- Social Media tracking
- Media exposures and spends
Sports Leagues that are tracked include–
- Indian Premier League (Season 1-8)
- Pro-Kabaddi League (Season 1)
- Indian Super League (Season 1)