- Market Opportunity Sizing: We offer scientific and realistic market opportunity sizing, based on top down and bottom up approach, competition mapping and changing marketing landscape.
- TG Segmentation: Consumer segmentation based on demographics and psycho-graphic profiling of consumers, purchase decision influencers, buying behaviors, media habits etc. We use surveys like 3D and TGI to highlight key purchase, trigger points, life style shifts and map market trends.
- Brand Planning: Brand positioning planning, communication strategies and platforms. We coordinate with creative and media agencies to facilitate brand planning and execution of strategies in the market.
- Market Prioritization: We help identify the right markets for expansion based on our proprietary tool for market expansion ‘RADAR’.
- Distribution Strategy: We map existing sales and distribution models in the categories and benchmark with best category practices to improve sales performance.
- Integrated Marketing ROI: The marketing mix model helps us to identify what works and what doesn’t in brand marketing mix. We aid the decision making process by providing Performance and ROI dashboards, Planning tools.
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